Growing Brand Awareness and Impact

Tapping Into Larger Market Opportunity

THE BRIEF

Over the past 8 years, reputable doctors and pharmacists across 15 countries have trusted and recommended the Ezerra skin care line as a simple solution to children’s eczema skin condition. However, the brand is gradually falling behind their competitors due to stiff competition and product placement limitations in retail.

THE STRATEGY

In need of a strong brand positioning as the savior for eczema and sensitive skin, we have adapted a superhero concept that transforms each individual Ezerra product into its own distinct hero, equipped with different capabilities that revolve around the unique functions of each product. The campaign deploys a vibrant imagery of 3D animation as key assets of the campaign for a more stylish approach that appeals to modern parents.

Focusing on an entertaining execution in promoting the unique product features that align with its target audience, the campaign is rolled out with a teaser post to build excitement, followed by three individual product videos, with a final video to cap off the series as the grand finale.

RESULTS