Connecting through Digital Transformation

Deploying Virtual Events in a Post-Pandemic Era

THE BRIEF

In the wake of this global pandemic, the events industry had reached a dead end and has sparked a new era of virtual events. These virtual events have now evolved as a useful means to continue to run events without compromising on anyone’s safety. This campaign aims to provide a platform for industry leaders to connect and learn to help their business grow.

THE STRATEGY

We have created a multiplayer online gamified virtual event platform and brought the events to another level that is out of this world, literality. This is to ensure users may have a walkthrough experience of this event without moving their feet or leaving their home.

Bringing together more than 100 virtual exhibitors and over 30 keynote speakers, this virtual evolution also offers DATA Virtual Hackathon and START UP Pitching Contest to the potential prospects to help them from planning, financing to marketing their business.

RESULTS