Deploying Virtual Events in a Post-Pandemic Era
THE BRIEF
In the wake of this global pandemic, the events industry had reached a dead end and has sparked a...
Building Trust and Loyalty towards the Brand
THE BRIEF
If the best success stories start with a challenge, this local beauty brand is no different. Armed with a...
Understanding the target audience for a heritage brand
THE BRIEF
A traditional Chinese medicinal product, Po Chai Pills faces the challenge of building strong brand awareness in the...