Continuing the successful streak as a luxury furniture maker
A pioneer brand on luxury furniture, Rozel currently owns 17 Lifestyle Galleries across Malaysia. The campaign centers on bridging a closer connection with existing customers and engaging potential purchasers, particularly Millennials, through social media platforms.
INSIGHT AND STRATEGY
Customised digital strategy for a relevant brand presence
We started by creating a premium and inspiring persona through the brand’s tone of voice as a foundation. Followed by conceptualising a comprehensive social media strategy, the direction is focused towards 4 key content pillars - Products, Inspiration, Lifestyle, and Deals.