Bridging a connection with Chinese youths
An emerging mobile service provider in the region, we were tasked to execute a series of campaigns throughout 2013-2016. Part of which was to integrate a young and energetic image to its name, given that awareness was specifically targeted towards the demographic of young Chinese users. Our job does not only consist of enhancing current product features but to increase the number of subscribers, and subsequently clinch the coveted spot for top MYNO telco brand.
INSIGHT AND STRATEGY
Integrated media plan & on-ground activation strategies
We rolled out and executed an integrated media strategy via newspaper, radio, TV, out-of-home, activation events and online media to create awareness and drive interest among our target audience. Methods to optimise campaign reach and frequency included tying up with the state government, sports association, concert organisers and media owners as an official sponsor partner. Equipped with a platform for brand visibility, we were able to push creative branding exercises through advertisement, advertorial and editorial content.