Rozel

Design & social media capabilities

THE BRIEF

Continuing the successful streak as a luxury furniture maker

A pioneer brand on luxury furniture, Rozel currently owns 17 Lifestyle Galleries across Malaysia. The campaign centers on bridging a closer connection with existing customers and engaging potential purchasers, particularly Millennials, through social media platforms.

INSIGHT AND STRATEGY

Customised digital strategy for a relevant brand presence

We started by creating a premium and inspiring persona through the brand’s tone of voice as a foundation. Followed by conceptualising a comprehensive social media strategy, the direction is focused towards 4 key content pillars - Products, Inspiration, Lifestyle, and Deals.

RESULT (Dec 2017 - June 2018)